SR: Our Target Audience

The genre for our movie is horror/slasher. I did a post, where I was outlining and explaining what the typical conventions of the slasher genre were. 

Before doing this post, I decided to do some research to find out who our target audience and primary audience would be. We wanted to create a movie that appealed to both males and females. The typical hybrid genre ROM-COM is one of the main genres that the subsidiaryWorking Title is creating. However, ROM-COM's such as Love Actually or Bridget Jones Diary appeal more to the female audience because of the romance genre. It does on the other hand also appeal to some male audience because there is considered to be comedy in it. 
When I then did this research, I decided to look for the common types of movies that the general public enjoy watching and found these statistics from the British Film Institute from 2012, which show that the number of males and females below 35, that watch the horror genre is around the same.

Due to this, we came to the conclusion that our main target audience, were males and females from the age rate of 15 to 24 and that our secondary audience would be from the age of 24 to 35. Since, it is also unlikely that a slasher genre gets an age rate under 15, if there are violent scenes and sexual assault, we thought that 15 and above would be the correct age. 

Bronwen and I intend to do questionnaires later on where we will ask the audience what they think of our basic idea and what they would like us to change etc. 

SR: Choosing the name for our "Final Girl"

One of the first slasher movies, is called Psycho from 1960. In this movie, Janet Leigh played the stereotype "final girl" as the character Marion Crane.
In the movie Scream from 1996, Drew Barrymore, who's character was called Casey played the stereotype of the "Scream Queen".

In most horror movies, the Scream Queen is portrayed as sexually active, blond, unintelligent and someone who is always going to make bad decisions.
Scary movie, managed to break this stereotype down in a very good way. The character Drew Decker, played by Carmen Electra is running away and can decide whether to run towards death or safety. A final girl, who is portrayed as smart and resourceful would run towards safety. However, a scream queen, like the one in this movie, runs towards death, because she is portrayed as dumb blonde.

A scream queen, usually ends up being killed, whereas the final girl always survives. However, in our movie, we are counter typing and our character is therefore the final girl, who ends up getting killed.
Because we are counter typing the main character, played by Bronwen, we decided to choose a name that is linked to the slasher/horror genre and links to the two movies, Psycho and Scream. We therefore took the first name from Scream, Casey, and the last name from the movie Psycho, Crane.
Our character's name is therefore Casey Crane.