Bridget Jones: The Edge of Reason: A Typical Working Title Production?

This film is a sequel to Bridget Jones's Diary.

The film had an estimated budget of $40m and grossed $262m worldwide (box office). (UK $68m)

In the UK, this film was distributed by UIP, which is a joint between Paramount Pictures and Universal Studio

In the US it was distributed by Universal pictures.

It was distributed in 60 countries, including the US. Below are some of those countries:

The film poster show clear connotations of the Rom-Com genre, through the pink and purple colours (pink signifies love but they are also both very girly colours, therefore probably targeted towards the female demographic).There is also the handwritten font and arrows above the actors, which signifies the comedy genre. The fact that Renee Zellweger is in the central position on the poster (keeping to rule of thirds) not only shows that she is the central protagonist but also, she is very well-known in America and so she is being used to advertise the film and sell it to the American audience.

It could be said that this production is very typical of Working Title, firstly because it is a Rom-Com/ romance a genre which WT have produced many films in (e.g.. Love Actually, Notting Hill etc.) and also because it is very stereotypically British; set in London, southern English accents, higher class, which adds to the American image of Britain. This stereotypical view of England is portrayed in many other working title films (eg.The first shot of the trailer for The Theory of Everything, rural, typical English/British countryside, old building.)